I'm Ben Ezra. For over 15 years I've helped companies across SaaS, e-commerce, real estate investment, education, health and cannabis grow revenue, reach the right audience, and stand out in crowded markets. Below is exactly what I did for them, and exactly what happened next.
"All marketing comes down to one thing: deeply understanding who your ideal customer is, then positioning yourself as the solution to their problem. The niche changes. The fundamentals never do."
The reason the same playbook works in real estate, SaaS, education, e-commerce and cannabis
Every engagement below was a real consulting project with documented results. Client names are shared with permission.
Contrast operates in one of the most crowded, high-trust industries there is, where every REIT looks and sounds identical, and where the ideal investors, physicians, surgeons, CEOs and lawyers, are famously hard to reach and skeptical of outreach. They needed to stand out, articulate what made their investment approach different, and get in front of exactly the right people.
Rebuilt the entire website, brand messaging and positioning around what made them genuinely different: how they invest, increase property value, and educate their investors. Ran a LinkedIn Sales Navigator outreach campaign laser-targeted at high-income professionals. Built a follow-up pipeline in Salesforce so no relationship was ever lost. Designed and built a professional in-house video and podcast studio so they could produce investor education content on demand, saving over $20K versus external production crews.
"I have found Ben Ezra to be very talented and knowledgeable in the areas of marketing strategy, communications strategy, lead generation, graphic design, website design / content and video production... It has been a pleasure working with Ben and I know he will be viewed as an asset to any company looking to utilize his talents."Stephen Clarke · COO, Contrast Asset Management
In one of the most competitive niches on YouTube, I produced, optimized and ranked a single video in the top 3 search results for a high-volume fitness keyword. No ads, no budget, no existing audience. It generated thousands of leads and hundreds of eBook sales, and the channel grew to 40,000+ subscribers.
Cannabis is one of the most heavily restricted advertising categories in Canada, so I built growth engines that didn't rely on paid ads: a full email and SMS marketing strategy segmented by franchise region, creative advertising approaches that worked within the regulations, and promotional video content I produced for the brand.
All-in-one business management software for the fitness and wellness sector, in a fiercely competitive SaaS market. I built and optimized 50+ direct-response landing pages that generated over 15,000 leads, produced a "CEO Tour" video campaign that built brand trust, recruited and trained a 5-person marketing team, and overhauled internal processes to cut costs while scaling. Below: a promo video I shot and produced for the launch of their Elevate Staff App.
A Canadian e-marketplace with a complex concept users struggled to understand, and just 800 users. I led a complete platform rebuild and repositioning to make the concept instantly clear, produced the website intro video above, ran social media advertising, and leveraged targeted private Facebook groups to forge partnerships. One single partnership drove over 8,000 new active users.
"Ben is one of those rare marketers who can do it all: strategy, positioning, design, advertising, partnerships. He took Razzall from a confusing concept with 800 users to a clear, compelling platform with over 15,000. What impressed me most was how deeply he understood our audience before making a single change. I'd work with him again without hesitation. He's the real deal."Joe Rubini · Founder & President, Razzall.com
A major US e-learning brand with zero Canadian presence needed to enter the Canadian market fast. I created a Canada-specific site with localized messaging, built affiliate and marketing partnerships with targeted Canadian brands, and ran hyper-targeted social media campaigns. From no brand recognition to 500% revenue growth in six months.
I practice what I preach. I self-published and marketed three books through my own website and channels, built a social following of 45,000+ with laser-targeted organic content, and grew blog traffic 345% through SEO and share-worthy content, with national mainstream media coverage along the way.
From bare room to broadcast-ready. I've designed, sourced, and built professional video and podcast studios from scratch, then shot and edited the content in them. Full production capability, in-house, end to end.
Designed and built a complete multi-camera video and podcast studio inside their office so they could produce investor education content on demand. This saved the company over $20K versus hiring external production crews, and turned content production from an occasional expense into an always-on capability. I then produced and edited their content in it.
Built from scratch in my own home: designed the space, installed the acoustic slat wall and panels, and created a warm, professional on-camera backdrop. This is where I shoot and edit content for myself and for clients. Every video is shot, lit, recorded and edited by me, using Final Cut Pro X, CapCut and other tools as needed.
Plus consulting engagements across Non-Profit, Gambling & iGaming, Food & Beverage, Tech and more. Different industries, same result: growth.
Whether you're looking for a growth consultant, a fractional marketing lead, or a specialist partner for your agency or team, I'd love to hear what you're working on.